Brand / SoxsolS
Brand refresh, design collateral, + advertising campaign.
Led brand refresh for Oregon-based small business SoxsolS in my capacity as Creative Director for Bridge City Media. Design and copywriting work included a new brand and messaging guide, icon design, product attribute descriptions, tagline (No sweat, all sole.), naming for their patented silicon rubber technology SolSecure, product photography creative direction, advertising campaign strategy, rack card design, and website creative direction. Click here to see the full brand guide.
Branded product photography with the company's new tagline.
4x9" double-sided rack card, which comes with every new pair of SoxsolS. The back side explains how to insert SoxsolS into shoes, featuring three key product icons.
Excerpt from their 28-page brand guide, written and designed by me. See more details below.
With SoxsolS, the sock is built in. Just slide into your shoes or sandals and hit the road.
SoxsolS absorb perspiration from your feet and prevent that sweat from soaking into the footbed of your sandal or shoe.
These soles are made to last. Our patented silicon rubber technology, SolSecure, creates a non-slip grip that’s completely machine washable and dryer-safe. The grip renews with every wash for a smart solution to sweaty feet.
SoxsolS extend the life of your shoes while cushioning your foot from the impacts of your day-to-day. It’s a win-win for your soles.
SoxsolS are made with thick layers of natural wool and cotton fibers. The result? A comfy feel that keeps your feet warm or cool, depending on the season.
SoxsolS can be trimmed to fit any shoe or sandal. With wide and narrow fits, we’ve got your feet in mind.
SoxsolS can be trimmed to fit any shoe or sandal. With wide and narrow fits, we’ve got your feet in mind.
We’re proud to keep our work close to home. We manufacture all SoxsolS products in Oregon.