Brand / Objecta Studios
Branding, logo design, copywriting, + creative direction.
Developed brand concept, logo, visual identity, branded copy, tagline, and style guide for Portland’s new tech-driven video production company, Objecta Studios . Building the foundations of Objecta’s new brand in close collaboration with their leadership team, the resulting work balances simplicity with spark, embodying Objecta’s brand principles — Ambitious, Connective, and Emergent.
The Objecta brand isn’t just current — it’s contemporary, in every sense of the word.
I created this 22-page style guide for Objecta Studios to launch their brand with confidence. From creative direction, copywriting, typography, color palettes, and brand personality, I did it all. See the thumbnails below for some of the highlights of the guide, or send me an email if you’d like to see the whole thing.
Interior pages of style guide, featuring instructions on how to use the guide.
Brand positioning statement and table of contents.
Tagline and guidelines for use.
Branded About Us paragraph and messaging guidelines.
Two of the brand's three core attributes and branded copy describing each attribute.
Primary brand palette and color use guidelines.
The Logo
Simple yet striking, the Objecta “refracted O” suggests the refraction of light through a lens, an eye, or a telescope. Bringing together technology and curiosity, the logo can be overlaid on a variety of photo and video elements as a sleek, complementary mark that directs the eye towards fine detail and greater meaning. Composed of repeating “O” letterforms, the logo also suggests the elaboration of ideas through collaboration, the dynamism of a moving picture, and the diversity of the Objecta team.