Brand / Tash

Branding + logo design.

Developed brand logo and visual identity for Tash (Թաշ), a Portland-based hair artist with 20+ years of experience in the artistry of hair and self expression. Designing this brand in close collaboration with Tash, I brought together the Armenian and English type to create a 90s salon-inspired identity that features the Armenian wheel of eternity. The bold, bright, nostalgic feel of this logo mirrors Tash’s attention to creative detail and fierce care for their community.

  • Thank you, Mo, for creating a logo that really captured the essence of my brand and identity as an artist.

    I am grateful to see my Armenian ancestry showcased with Armenian lettering in my logo, and the wheel of eternity. The eye-catching colors and nostalgic feel of 90s Armenian branding with a modern twist is beyond what I could even imagine. As a diasporan artist, the logo gives me a sense of pride in my business and my family's history of working class, small business owners. I am so in love with the identity you helped create my vision and brand as an artist. Thank you Mo jan! Your talent and skill are gifts to our communities!

    -Tash (Թաշ), Business Owner, Tash

Creative Direction
Logo Design
Project Management
Digital Strategy

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