Brand / The People’s Shvitz

Logo design.

Developed logo and style guide for Portland’s people-powered, handcrafted sauna mutual aid project. The People’s Shvitz offers an affordable healing experience while generating funds for local and international mutual aid projects. Built with 95% reclaimed materials, the shvitz (sauna) features and honors some of the most precious trees of the Pacific Northwest: old growth douglas fir framing, cedar siding, pacific redwood interior, sequoia benches, juniper trim and madrone details.